Zara Home's New Fall Collection Has Everything You Need To Update Your Home Slow Living Style
Updated: Apr 21, 2020
Over the last couple of years I’ve seen the slow living movement gradually permeate the world of interior design. Promoting wellbeing and mindfulness, the focus has now shifted to creating a more considered home.
So what does this trend look like? Think soothing colors such as warm natural hues replacing clinical neutrals (black and white), interesting textures, hand-crafted/wabi-sabi over perfectly polished and mass produced, not forgetting sustainability and buying less but buying better quality. I'm also hearing more talk about how our interior spaces can have an impact on our wellbeing. I think all of these concepts are connected - In a fast-paced digital world, it’s no wonder more of us are wanting to slow down and simplify our lives, to retreat to a quiet, relaxing space at home. Slow living has now ironically become a trend of sorts and more high street brands like Zara Home are tapping into this offering home decor pieces with an artisanal feel.
Zara Home's new Fall Winter '19 campaign is the epitome of this style I'm trying to articulate, which of course has a Mediterranean air to it too - The brand is rooted in Spain after all! Set in a beautiful Copenhagen apartment Zara’s campaign is simplicity and elegance personified. The rustic tone on tone palette and play on texture makes the space feel cosy and inviting yet it maintains a minimalist and refined aesthetic. Shot by Frederik Vercruyssee and styled by Colin King and Rosie Seabrook, the campaign is called ‘A Life of Simplicity.' It is a seamless fusion of styles where everyday items are elevated through honest materials.
The more I look at these shots, the more I'm inspired to create original art that would work in this kind of interior space... I'd like to schedule some creative time soon!
Zara's collection offers everything from cushions to their debut kitchenware range, some of which are produced with 100% recycled materials. I will link my favorite pieces below.
Product links: Corduroy Cushion Cover, Stoneware Soup Plate, Raised Lines Tumbler, Ceramic Tealight Holder, Embroidered Quilt, Textured Rug, Classic Linen Napkins, Acrylic Bowl, & Rough-Textured Vase.
The Zara Home Fall Winter '19 collection is now available online and in stores. Photography by Frederik Vercruysse and styling by Colin King and Rosie Seabrook for Zara Home Fall 2019.